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INTERACTION IS ABOUT SHARING IDEAS

Telesales Outsourcing | Top Tips for Success

  Telesales has had a bad rap in recent years, but is nevertheless a very useful component of an overall marketing plan. Telesales outsourcing, done right, can generate significant results for your business. After all, what's the difference between ...

Outsourcing Telemarketing | Best practice tactics for success

  In the previous blog I wrote about telemarketing strategies and outlined the high level approach to successfully outsourcing telemarketing. It's a good idea now to delve deeper into the tactics of outsourcing telemarketing: understanding your ...

Telemarketing Strategies | 7 Tips for successful development

  It's been a while since I wrote about telemarketing strategies. It's such a bread and butter activity for us, it's easy to forget it's value to our existing and future clients. Bearing in mind the bad rap telemarketing strategies have in public ...

Internet Customer Support | 5 Best Methods for Online Success

  In my last blog I presented the business case for offering internet customer support for online businesses. In that article I listed some of the common ways of delivering internet customer support. So in this article I think it's worthwhile ...

Internet Customer Support | Reputation and online business success

  Last week I talked about a couple of tools for providing internet customer support, i.e. email, web chat etc. That of course got me thinking about the wider picture, and the business case for investing resources in internet customer support ...

Multilingual Call Center | Supporting digital marketing across Europe

  First of all, sincere apologies for taking a break from the blogging…it’s been hectic here at Interaction!  For this end of year article, I thought I would focus on the seismic shift in sales and marketing that I have observed since 2008.  The ...

Ireland Call Centers | Embracing the Digital Marketing Age

  Ireland has long been recognised as one of ‘the call center capitals of the world’.  This is evidenced by so many companies that have located call centers in Ireland over the last decade: Facebook, Google, LinkedIn, ebay, Amazon.  All household ...

Outsourced Customer Service | Improve Customer Retention

  Typically the benefits of outsourced customer service are viewed as primarily cost reduction.  While cost reduction is a significant benefit, it is not the only benefit of outsourced customer service.  There are two key reasons other than cost ...

Telemarketing Lead Generation Companies | Missing Link in Digital

During a recent series of lectures on Digital Marketing in Dublin I was struck by two statistics quoted by these internet savvy professionals: 82% of all marketing focus and budget is now on digital marketing related campaigns Only 5 out of every ...

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