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INTERACTION IS ABOUT SHARING IDEAS

Telemarketing Strategies | 7 Tips for successful development

  It's been a while since I wrote about telemarketing strategies. It's such a bread and butter activity for us, it's easy to forget it's value to our existing and future clients. Bearing in mind the bad rap telemarketing strategies have in public ...

Telemarketing Strategies | 7 Things NOT TO DO

  Why do so few organisations implement effective telemarketing strategies?  This question has been around for what seems like decades.  Unlocking the answer, however, is now a pressing global business issue.  It’s pressing because the global ...

Business Lead Generation | Top 4 Tools for Success

  There is a variety of telemarketing agencies out there trying to deliver business lead generation.  I think it’s also fair to say that client satisfaction levels vary.  We thought, perhaps, that it could be interesting to blog about some of the ...

Introduction to B2B Telemarketing | Options for Business Growth

  In many of our recent blogs there is a common and consistent theme: companies are increasingly looking to use B2B telemarketing to drive new business growth.  Over the last half year we have seen this across many industries.  These companies have ...

Telemarketing Strategies | Intelligent program design

  When developing telemarketing strategies successful sales people do not usually expect to find valuable insights in books on accounting theory, but the work of Prof. Robert Kaplan is an exception.  Through the application of Activity Based Costing ...

B2B Lead Generation Services| Rules for doing business in Europe

We have blogged before about an emerging new wave of US (and Asian) business expansion into Europe.  In many cases, these companies are new to the European market and in most situations their initial focus is on winning new export clients. This is ...

B2B Telemarketing Service | Options for Food Distribution Sector

  In many of our recent blogs there is a common and consistent theme: companies are increasingly looking to use telemarketing based tactics to drive new business growth.  Over the last half year we have seen this across many industries.  One of the ...

Business Lead Generation Services | Getting it Right!

  There is a mesmerizing array of telemarketing agencies out there trying to deliver business lead generation services.  I think it’s also fair to say that client satisfaction levels vary.  We thought, perhaps, that it could be interesting to blog ...

Appointment Setting Firms | How to select the right one!

  Over the last three years demand for appointment setting campaigns has been relatively low.  These telemarketing campaigns had been seen as the soft underbelly of marketing budgets so were among the first expenses to be cut under recessionary cost ...

Database marketing relevant for call centre telemarketing services

  We reckon that the principles of database marketing were first introduced in the 1980’s.  Mainly driven by the emergence of new technology that enabled ever more sophisticated outbound telemarketing, customer services and outsourcing telesales.  ...

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